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All About McCormick Paints with Matt McCormick

Posted by Ernie K. on 2/7/21 5:16 PM

Painting a room is a rewarding way to freshen up any space! Meet Matt McCormick, Vice President of Sales for McCormick Paints. Learn about this local company and their unparalleled dedication to both professionals and homeowners for over 60 years.

 


Key takeaways:

  • McCormick Paints is a local company, family owned and manufactured in Rockville, MD. Matt’s grandfather started the business in 1960.

  • They operate from Pennsylvania down through the Tidewater, Richmond, Virginia Beach areas and really focus on delivering a good quality product at a fair price to the community.

  • They understand this environment just as much—or more—than anybody else in the region. Always true to local roots, McCormick Paints focus on delivering to communities in the area.

  • We have a harsh climate here, with rain, sleet and snow…all the elements. McCormick actually tests their products in this market and, in test after test, they tend to outperform the larger national brands.

  • McCormick has lots of expertise in developing regional color palettes. So, for example, they developed a Washington, DC inspired palette where the colors are actually the names of different neighborhoods throughout the District. They also did the same thing in the Baltimore, Richmond and the Eastern Shore. Regional palates develop with each area self-creating an identity.

  • Color inspires everybody. It's really important. When you walk in your house, it's the first thing you see. It can give people inspiration, bring calmness, be bold, and create excitement.

  • Inspiration for classic McCormick exterior colors came directly from Colonial Williamsburg.

  • Factory made paints have better longevity than paint mixed in the store.

  • Paint trends change and McCormick has seen a major shift in the past 2-3 years. A modern look is popular right now. Gray with white trim is very common these days, and modern whites are making a comeback. That nice, bright, modern look is what people are going for these days.

  • When it comes to color trends, McCormick is part of an international association called Color Guild. This association specializes in color trend forecasting. They take pride in being 18 months ahead of the curve.

  • This year they looked at what was going on in the world and wanted to create a color that just makes you feel good. It’s called Simple Serenity, to emphasize that calmness. They thought it was something needed in the marketplace. A light, Carolina-blue type of color, and it's been a big hit this year. They also come out with a color trend cart of about 20 popular colors currently trending in the marketplace.

  • McCormick Paints also recognized huge fan decks of about 1,300 colors are just overwhelming, so they started developing smaller micro-pallets of the core 100 colors. With larger samples, they are very easy to pick from. And it's just their best-selling 100 colors. Why make it hard? Let's make it easier to select color and have some fun at the same time.

  • McCormick has blogs with professional advice at their website: www.mccormickpaints.com.

  • They also offer expert advice in their locations. Their average employee has been with the company for over 10 years, so they're true professionals.

  • Cold weather painting? Preparation is key. If you have a peeling or cracking paint, you've got to get all the loose paint off and use a good primer. Then make sure the temperature is where it needs to be from an application standpoint. The outdoor temperature needs to be over 35 degrees—really 40 degrees, if possible—before taking on that project.

  • Painting cabinets? Here’s a couple of tips. First, if you have unpainted, wood cabinets, use a good primer. If you don't use a good primer, you're going to get some bleed through on the wood. Second, pick your sheen. Sheen, in paint terms, is the finish of your cabinet—so flat, satin, eggshell, semigloss or gloss. You do not want the finish to be too shiny, so satin or eggshell tend to work best.

  • If you have questions or are interested in painting your home using McCormick Paints, call the McCormick Help Line at 1-877-724-6855.

Topics: Industry Insider

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